Click here to watch the recorded kickoff broadcast. Go to the Downloads page to download the slides from the kickoff broadcast.

AWAC is an event where student teams analyze an actual company's web site using Adobe's flagship software SiteCatalyst. After performing the analysis, teams then present their findings and recommendations to a panel of Adobe judges who in turn choose the top teams to present at the intercollegiate final event.

Adobe trains all the participants on SiteCatalyst, which in and of itself is a reason to enter. This training is invaluable and could be a difference maker come interview time. If you don't have a team put together don't worry. So don't miss out on the chance to gain amazing experience, a nice boost to your resume, and possibly walk away with $15,000 in cold hard cash!